New and existing customers can contact First Direct on their national customer service phone number for advice regarding mortgages, credit cards and all general enquiries.
First Direct is a British online-only division of HSBC – it exclusively conducts its banking and finance business online (via internet and telephone).
One of the first ‘remote bank’ operations, having opened its doors in the late 1980s, First Direct has become one of the best known non-branch operating banks in the UK. To date it has over one million customers, making it among the most prolific of the more modern banking operations. In 1999, it led the market in introducing mobile SMS alerts to its customers.
With positive revenues, an established customer base plus a sizeable number of innovations under its belt, First Direct’s position in 21st Century banking looks secure.